The Muse Collaborative is a young organization that’s intimately bound to the city and people that birthed it: Camden, NJ. Their vision is to see a Camden revered for its people, culture, and artistic merit and will get there by promoting excellence in, expression through, and appreciation for the hip-hop arts. The Muse Collaborative intends to become a prominent advocate for cultural participation and creativity while attesting to the importance of relationships, diversity, and respect within their community and across society.*

* Excerpt from The Muse Collaborative website.

Design concepts for The Muse Collaborative circle around the four key stylistic elements of hip hop: MCing, Djing/scratching, break dancing, and graffiti writing. The design of the website highlights these elements through imagery, graphics, typography, and photography. Many of the background and banner photographs feature graffiti specific to local buildings and aerial shots of Camden, NJ.

The Garden is a free, weekly hip-hop party hosted by local MCs and DJs in a local garden in Camden, NJ providing them an opportunity to showcase their talent and give back to the community.

The Garden poster series consists of two separate designs. The first design highlights the artist and includes a different color series distinguishing a new feature artist week to week. The graphics remain minimal, so they would not detract from the artist. They also allude to a cityscape, which is a backdrop for the Philadelphia/Camden area. The second poster for The Garden contrasts the featured artist poster and is to be utilized by The Muse Collaborative to promote the event as a whole.